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Women who use online dating websites often complain of receiving unwanted, unsolicited photographs of "crotch shots" from men. The practice has become so common that many women don't even consider it harassment - many consider it a mere annoyance, a necessary evil in the modern cyber quest for love. Whitney Wolfe, a co-founder of dating app Tinder, says she wants her new company to disrupt the sector, and cut back on the amount of online harassment directed towards women.
She describes her start-up Bumble as a "feminist dating app", where men are typically more polite, because women make the first move. The only thing that hasn't caught up to that is how we date.
The year-old entrepreneur founded Bumble a year ago. She says the restrictions in the app which block men from driving the conversations are pushing social change. The word feminism has been co-opted and contorted, she says, but "what it really means is equality between men and women".
When women make the first move, she says, men are often flattered and behave much more politely. In the world of dating apps, Ms Wolfe is famous for co-founding and then being ousted from Tinder, the wildly popular dating tool that first started in She then sued her fellow co-founders last year for sexual harassment.
Maintaining the "founder" title is important. Female founders and chief executives are rare.
Ms Wolfe says it's important for women to feel empowered in dating as well as in business, where women too often "hesitate" to start their own companies. Ms Wolfe isn't the cbat entrepreneur breaking the mould when it comes to dating apps where women call the shots. Siren is a dating platform made by women and marketed to women users.
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It allows women to control their visibility, so they can block their profile from other users. How pervasive is harassment online? One online dating user, Mandy Tugwell, says she removed her online dating profile from a datr dating site after she got naked pictures of men, and was repeatedly asked if she was into cree fetishes. But Ms Tugwell did find a serious relationship on a niche dating site targeted at black women and Asian men.
Ms Wolfe says the crowded field of online dating and social media networking sites isn't intimidating.
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Tinder is a juggernaut, and there are dozens of other niche sites to choose from, she says. I think we can be a standalone entity that is trying to fill a void. I'm happy to compete in a field that's crowded. Niche dating.
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For example, some users only make their profile visible to social media contacts. Finding love and connections is "a huge, huge need" she adds. Related Topics. Entrepreneurship Feminism Online dating.